RTB & Query Engines

Engineered For Ultra Low-Latency

Explore the OpenRTB bidder and XML ad feed architecture powering our high-volume global programmatic exchange.

The OpenRTB Bidder Engine

XTEND AD matches user impressions with DSP bids under 100 milliseconds. Compliant with OpenRTB 2.5 and 3.0 protocols.

1
Server-side bidding pipelines minimize browser rendering delays.
2
Geo-distributed bidders hosted close to major regional SSP clouds.
3
Support for dynamic bid shading saves brand buyers CPM costs.
Global Edge Latency Monitor
US-EAST Ashburn Edge Bidder
12ms
EU-WEST Frankfurt Edge Bidder
18ms
APAC-SOUTH Singapore Edge Bidder
24ms
Average Global RTB Response Latency 42ms

Target limit: 100ms (Compliant with OpenRTB standards)

XML / JSON Query Feed Flows (Live Simulation)

Dynamic XML/JSON Ad Query Routing

Retrieve targeted CPC ad blocks programmatically via search feed integrations. Our engine reads incoming queries and returns matched XML structures in real-time.

  • Inbound keyword matching models
  • Latency metrics logged under 50ms
  • Complete fallback options support

REST Reporting API Endpoints

Sync daily performance metrics, click conversions, and publisher payout logs directly with internal dashboards using REST API calls.

GET /v1/reporting/publisher/stats

Retrieve impression metrics, click details, and estimated payout shares broken down by placement IDs.

response.json API Payload Example 
{
  "status": "success",
  "data": {
    "impressions": 1420950,
    "clicks": 32890,
    "ctr": 2.31,
    "ecpm": 1.85,
    "revenue": 2628.75
  }
}