Our Programmatic Solutions & Ad Formats

XTEND AD provides flexible integration nodes for syndicating supply inventory and running targeted advertising campaigns.

Display Advertising

Standard and high-impact IAB banner placements designed to capture visual focus. Fully responsive layout integration dynamically resizes ads.

  • Standard 300x250, 728x90, 160x600 sizes
  • Responsive header and sidebar integrations
  • Outstream canvas view elements

Video Advertising

Engage audiences with linear instream pre-roll/mid-roll and interactive outstream player widgets compliant with VAST/VPAID standards.

  • Skippable and non-skippable formats
  • VAST 4.0 and VPAID 2.0 compliant players
  • Interactive companion banner cards
Native Advertising

Native Ads

Content recommendation widgets that match the native design layout of the publishing feed, yielding organic, non-disruptive click rates.

  • Clean grid widgets with customizable CSS
  • Inline newsletter and feed recommendations
  • High CTR editorial placements

XML Ad Feed

Lightweight, rapid server-to-server XML query feeds that fetch relevant CPC bid placements dynamically based on user keyword queries.

  • Response latency under 50ms
  • Customizable schemas (JSON/XML)
  • Tailored for search engine aggregators

Programmatic RTB

Access programmatic demands instantly through OpenRTB loops. Buy and sell traffic impressions dynamically via real-time auctions.

  • Fully OpenRTB 2.5/3.0 compliant
  • DSP/SSP bidding synchronization
  • Dynamic bid-shading support

Header Bidding

Allow multiple premium DSPs and SSPs to bid on your ad inventory simultaneously before sending requests to primary servers, increasing eCPM yields.

  • Prebid.js client-side integration
  • Server-to-Server cloud sidecar bidding
  • Custom timeouts setup support

Programmatic Ecosystem

Connecting media houses directly with enterprise demand platforms. A fully automated marketplace optimized for conversions.

  • Premium buyer inventory access
  • Transparent CPM price matching
  • Dedicated private marketplace deals
Mobile Ads

Mobile Ads & SDKs

Integrate responsive ad blocks into iOS/Android mobile apps. Leverage full-screen interstitials, native feeds, and rewarded video ads.

  • Lightweight Android and iOS SDK units
  • High eCPM rewarded video loops
  • Safe COPPA/GDPR compliance filters

CTV / Connected TV

Access high impact household video inventory on Roku, Apple TV, Amazon Fire, and Smart TVs. Deliver targeted premium spots.

  • 100% Non-skippable high viewability ads
  • Advanced smart-TV context grouping
  • Device ID and geo-based targeting

Direct campaign integration option

Practice of unifying offline marketing channels directly into your digital marketing stack and automation workflows.

  • Customer Relationship Management platform
  • Direct mail from a scheduled manual to an automated event
  • Integrating digital tracking mechanisms

REST & OpenRTB API

Complete JSON-based APIs for fetching live advertiser search metrics, generating dynamic query feeds, and syncing reporting logs.

  • RESTful JSON schemas
  • Developer sandbox testing keys
  • Real-time reporting sync options